This is where you will find published research on the NSW museum and gallery sector. Guess Who’s Going to the Gallery, and Guess Who’s Going to the Museum are listed along with the National Touring Report, the Horizon Reports, and the economic value study into cultural facilities in NSW.

Audience Research Toolkit
The Audience Research Toolkit, developed by Creative Victoria, is a one stop shop for anyone wanting to understand their market and identify gaps and growth areas.
2018 NSW Museum & Gallery Sector Census
The overall objective of this study was to gain factual and reliable data for the sector on collections, staffing levels, facilities, funding and visitation.
Who's Coming? Respectful Audience Surveying Toolkit
Do you know who's coming to your events and programs - and who isn't? The team at OF/BY/FOR ALL has developed a toolkit to give you a…
An economic value study
This M&G NSW study reveals the positive contribution to local and regional communities and their economies made by the council-operated museums, galleries and performing arts centres.
Horizon Reports
The Horizon Reports are a publication of the New Media Consortium and the Marcus Institute for Digital Education in the Arts. New technology trends, impacts and challenges…
National Touring Survey Report
The National Touring Survey collected responses from 95 small to medium public galleries, university and community art galleries from across Australia in early 2013.
2013 NSW Museum and Gallery Sector Census and Survey
Early in 2013, M&G NSW undertook a comprehensive census and survey of the sector. Find out the results here.
Guess Who's Going to the Gallery: NSW state report
Guess Who’s Going to the Gallery? is a strategic audience evaluation study spanning from 2007 to 2010 undertaken by M&G.
Guess Who's Going to the Gallery: Sydney metro report
Guess Who’s Going to the Gallery? is a strategic audience evaluation study spanning from 2007 to 2010 undertaken by M&G.
Guess Who's Going to the Gallery: Hunter and Western Sydney report
Guess Who’s Going to the Gallery? is a strategic audience evaluation study spanning from 2007 to 2010 undertaken by M&G.
Adding Value!
How cultural facilities contribute to the local economies of the NSW Evocities.
GLAM Innovation Study
Challenges and Opportunities for Australia’s Galleries, Libraries, Archives and Museums
Guess Who’s Going to the Museum?
This study is an initiative of M&G NSW. It examines museum audiences, their similarities, as well as their differences to gallery audiences.