Undertaken with funding from the Australia Council for the Arts, Guess Who’s Going to the Gallery? is a comprehensive benchmarking study of audiences in public and regional galleries in NSW. It collates over 7,000 responses from 41 organisations and has three major reports: The NSW State Report (2011) The Sydney Metro Report (2010) and the Hunter/ Western Sydney Report (2008).
The data was collected between 2007 and 2010. A random sample was taken at each participating institution with participants, aged 15+ self-completing a paper based survey at the end of their visit. It excludes school groups.
It provides data on gender, age, education, income, tourist status, motivators, who they come with, frequency of visitation, audience experiences and satisfaction levels. The published data does not identify any institution nor does it provided data on levels of visitation. Where relevant the data is compared to the ABS 2006 Census data.
Hunter and Western Sydney report
The Hunter and Western Sydney report collates 2,200 interviews with visitors at 12 galleries across the Hunter/Central Coast and Western Sydney in the first year of the study.
It contains a standardised average index for the Hunter/Central Coast Region and Western Sydney Region.