Organisation management

In this section there is a broad range of information on arts management and advocacy; marketing and branding; cultural policy; legal, copyright and complicance-related resources; and tips for writing press releases. This is also where we keep the National Standards for Australian Museums and Galleries document.

Describing your Brand

The importance of a single message and being 'on brand' when developing a strategic or communications plan.

Marketing for Museums

An introduction to the fundamentals of marketing and the importance of understanding your audience.

AIM Association of Independent Museums – Success Guides

AIM Success Guides are a series of publications giving museums access to relevant and expert advice, from running a museum, setting up a museum, to running a café, fundraising  and Governance.

National Standards for Australian Museums and Galleries 2.0

The National Standards aim to support Australian museums, galleries and collecting organisations to achieve their objectives, from high-level policy, planning and stakeholder liaison, to practical everyday activities.

Contracts in 10 Questions

Contracts in 10 Questions is a fact sheet developed by Arts Law Centre of Australia that answers 10 vital questions surrounding Contract agreements made between two or more parties that is legally enforceable. Questions covered include: What is a contract? Are contracts always in writing? How do I know if I’ve entered into a contract?

Webinar – Roadmap to Reopening

On 14 October 2021, Museums & Galleries of NSW hosted an information session webinar with Dr Bec Dean from Create NSW, focusing on current information available to help museums, galleries and Aboriginal keeping places prepare for reopening.

Guide to Deductible Gift Recipient Status

A guide to applying for and maintaining deductible gift recipient endorsement, developed by Justice Connect.

Writing a Strategic Plan

Create NSW guide for Independent Arts & Cultural organisations - multi-year funding program.

Change is Inevitable: The Essentials of Succession Planning

Webinar presented by the California Association of Museums - Succession planning keeps your organisation moving forward during the inevitable changes that come with running a nonprofit.

Copyright: the basics

Definitions and terms explained.

Taxation requirements for not-for-profits

Australian Taxation Office requirements for NFP non-government organisations.

Legal requirements: Insurance and compliance

Legal requirements for not-for-profit, non-government museums, galleries and Aboriginal keeping places in NSW.

Image Licence Template

Use this template to create your own image licence.

Writing a press release

A step by step guide to preparing a press release.

Arts advocacy

Develop an arts advocacy strategy using this M&G how-to guide.

Align your business plan with local council policies and objectives

Strategic planning resource on aligning your cultural Business Plan with NSW local council policies and objectives.

Communicating a creative vision

Strategic planning resource for creative and community based organisations.

Tourism with integrity

Best practice strategies for cultural and heritage organisations in the tourism industry.

Putting together a brief for a consultant

What to consider when preparing a project brief for a potential consultant.

Cultural Tourism Toolkit

Designed to assist small regional communities to enhance, profile and package their cultural offering.

Not for Profit Law Information Hub

Legal resources for not for profit organisations.

Tax guide for arts organisations

This guide will help not-for-profit arts/cultural organisations and individual artists understand the formalities associated with receiving philanthropic income.

Creative Workplaces

The Creative Workplaces website is a free online resource to help build fair, safe and respectful workplaces across Australia’s creative industries.