Describing your Brand

in 2015 M&G NSw presented a seminar on strategic planning in partnership with the Regional Public Galleries Association.

With assistance from Arts NSW we have produced this resource for the wider museum and gallery sector.

Describing your Brand

This is an edited video interview with Carriageworks CEO, Lisa Havilah talking about the importance of a single message and being ‘on brand’ when developing a strategic or communications plan. Since becoming CEO Lisa has significantly raised Carriageworks’ engagement with the wider cultural sector and the public.

She provides insight about the importance of ‘truth’ and ‘distinctiveness’ when defining your brand identity in the wide cultural landscape. She also tells of the importance for each museum and gallery to find their own language in describing who they are and what they do.

Presented by Museums & Galleries of NSW in partnership with the Regional Public Galleries Association of NSW.