The Audience Research Toolkit, developed by Creative Victoria, is a one stop shop for anyone wanting to understand their market and identify gaps and growth areas. Containing ‘how to’ guides and templates to help plan research activities, develop surveys, hold focus groups and much more, it’s designed for everyone – from experienced researchers through to volunteers, working in any creative industry.
What is the Audience Research Toolkit?
The Audience Research Toolkit (Toolkit) is a resource designed to help you discover fresh insights to:
- Understand your audience
- Build new audiences
- Set up surveys and consultations
- Analyse and report results
- Work with your stakeholders
- Ensure best practice research
View the Audience Research Toolkit