Do you know who’s coming to your events and programs – and who isn’t? Most cultural institutions don’t have high-quality data on participants. For many, collecting demographic data sounds intimidating, expensive, and complicated.
It isn’t easy to capture this data. It’s expensive to work with consultants to design scientifically-valid survey methods. It’s confusing to figure out how to ask sensitive questions about race or class with perfect strangers.
Capturing good demographic data is worth it. It can smash assumptions and stereotypes. It can change conversations with trustees and funders. It can help fuel smarter decisions and more inclusive programs.
The team at OF/BY/FOR ALL and researchers from Slover Linett Audience Research—developed a toolkit to give you a free, simple, step-by-step guide to collecting high-quality participant data. You can use it to create a plan, build a survey, and start collecting data right away.