Using Social Media to Engage Audiences

Using Social Media to Engage Audiences

Whether it is getting them through the door – or deepening your engagement – social media is as important as your website or brochure in communicating to your audience and for them to communicate with you.

In a recent national survey it was revealed that “8 in 10 people engage with the arts online, increasing from 7 in 10 in 2013, and 5 in 10 in 2009”. (Connecting Australians: The National Arts Participation Survey, Australia Council for the Arts, 27 June 2017)

Facebook, Instagram and Twitter are the most commonly used social media sites for museums and galleries each with its own slightly different focus and audiences.

This resource explains the differences between different social media platforms and offers practical tips on creating content, engaging with your audience and helpful do’s and don’ts to get you started.


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This resource was written as part of Museums & Galleries of NSW’s Engaging Art initiative.

Find out more about Engaging Art.

Engaging Art has been assisted by the Australian Government through the Australia Council for the Arts, its arts funding and advisory body.