Using Social Media to Engage Audiences

Using Social Media to Engage Audiences

Whether it is getting them through the door or deepening your engagement, social media is as important as your website or brochure in communicating to your audience and for them to communicate with you.

In a recent national survey it was revealed that “Australians are increasingly engaging with the arts online (88%, up from 82% in 2019)”. (Creating Value: The National Arts Participation Survey, Creative Australia, Sep 19, 2023).

Facebook and Instagram are the most commonly used social media sites for museums and galleries each with its own slightly different focus and audiences.

This resource explains the differences between different social media platforms and offers practical tips on creating content, engaging with your audience and helpful do’s and don’ts to get you started.

This resource was written as part of Museums & Galleries of NSW’s Engaging Art initiative. Find out more about Engaging Art.