Museums & Galleries of NSW understands the positive impact small to medium sized galleries have on local communities. They inspire their communities and visitors through art, stories and ideas – creating jobs, educational and volunteering opportunities for many ages as well as community excitement and pride. They generate and support creative processes that contribute to economic, social and health related wellbeing, but they do not always have the means to realise their potential. In broadening our support for small to medium sized galleries, M&G NSW have embarked on a new two year initiative, Engaging Art, to help galleries grow audiences for the contemporary visual arts.
As many will attest, touring exhibitions, their associated programs and resources provide galleries with the tools to engage their audiences in new and exciting ways as well as draw new visitors through their doors. Touring exhibitions allow for the cost effective delivery of significant cultural material that might otherwise be out of reach—both financially and logistically—for many galleries, particularly the 66% of those located outside metropolitan areas, and their audiences.
Over 2017-2018 M&G NSW is touring 11 exhibitions of contemporary art throughout regional and metropolitan Australia. Engaging Art will work directly with galleries and their unique communities to grow visitation, participation, enjoyment and engagement, as well as visual arts awareness and opportunities for artists.
Engaging Art will develop public program activities and marketing strategies for touring exhibitions such as Soft Core, which presents artistic practices that explore the many facets of ‘softness’ from large-scale inflatables to forms made from soft materials to materials that simply look soft and Montages: The Full Cut 1999–2015 presenting the full suite of eight montage films by artist Tracey Moffatt and collaborator Gary Hillberg.
Over the next two years, four host galleries will be invited to participate and an advisory panel of experts will be convened to identify and develop audience engagement strategies relevant to and in collaboration with the communities at each geographic location as well as provide support and resources for host venue staff to engage and further connect their community with contemporary art and ideas.
In consultation with the sector and experts Engaging Art will also develop a suite of resources that will support audience engagement activities in the sector and be available to download for free.
Long term outcomes will be achieved for galleries and communities as they further develop capacity and skills whilst delivering new programs and activities, creating pilot initiatives to develop into the future.
Follow Engaging Art on social media with #MGNSWEngagingArt
For further information on Engaging Art please contact:
Gallery Programs Coordinator
t: 02 9339 9916
ENGAGING ART RESOURCES FOR DOWNLOAD
- How to promote an upcoming exhibition
- How to engage with young people
- How to develop a public program
- How to conduct Audience Research
- Using Social Media to Engage Audiences
This project has been assisted by the Australian Government through the Australia Council for the Arts, its arts funding and advisory body.