Social Media 101: Introduction to social media for cultural organisations – Recording

On 13 September 2021, Museums and Galleries of NSW presented as Social Media 101: Introduction to social media for cultural organisations as part of Let’s Get Digital. With a focus on museums, galleries and cultural organisations, this introduction to social media guided attendees  through the basics:

  1. What is social media and why should I use it?
  2. What are the key social media platforms?
  3. How do I choose the right platform/s for my museum or gallery?
  4. What do I need to consider when using social media for my organisation?
  5. Inspiring industry case studies.
  6. What are the next steps?

This webinar was recommended if you are new to social media, familiar with only one or two platforms or simply want to gain more confidence in how you use social media for your organisation.

Presented by Vanessa Low

Vanessa has a Bachelor of Art Theory (Hons I) and Certificate IV in Graphic Design, and is passionate about digital storytelling. Vanessa has previously worked with museum collections and archives in her role as Divisional Coordinator (Engagement, Exhibitions & Cultural Connection) at the Australian Museum, and as the Communications Coordinator at Museums & Galleries of NSW. Vanessa’s background in photography and writing lends itself to social media; she has experience with Instagram, Facebook, LinkedIn, Youtube and TikTok. Vanessa currently works at the marketing agency Heads & Tales as the Digital Content Creator, helping brands curate their stories for online audiences.