Open Up: museums for everyone
This resource has been developed to support museums to increase the diversity of their visitors. It aims to help organisations to move beyond talk to action in order to achieve “real and lasting change”.
People across the sector have been championing the need to develop more diverse visitors for many years. So, what do we need to do differently to get better results?
What needs to change to ensure that our diverse society is served by its museums?
‘Open Up: museums for everyone’ is designed to help museums increase the diversity of their visitors. It aims to support organisations to move beyond talk to action, and to make real and lasting change in the museum sector.
Working with 12 pioneering museums to capture their stories of change, including the factors of success that have led to these museums significantly diversifying their visitors. They shared the questions they regularly ask of themselves and their potential visitors to continue to improve in the hope that these stories will inspire and inform change in many other museums.
The initiative has produced a guide featuring advice and case studies from 20 museums from across the UK, capturing stories of change and examining the success factors that have led to museums significantly diversifying their visitors.
Produced by
AIM: Association of Independent Museums, MA: Museums Association, Arts Council England, the Museum Libraries and Archives Division of the Welsh Government, Museums Galleries Scotland, National Museums Northern Ireland and the Heritage Lottery Fund.