Marketing Content Producer

Full-time, Non-Ongoing, APS5 position
$84,228 – $91,809 per annum plus 15.4% superannuation
Australia’s leading museum located waterside in beautiful Darling Harbour

About the Role

The Marketing Content Producer plays a key role in supporting the Museum’s broader marketing content and social media requirements by producing high-quality, platform-native content that drives audience engagement, visitation, and revenue.

Reporting to the Head of Brand and Marketing, this role works closely with the Brand and Marketing team to plan, create and deliver short and medium form content across social media, digital platforms and campaign activity. The position supports both always-on and campaign content, ensuring consistent output across key channels.

The ideal candidate is a practical, hands-on content producer with strong experience creating video, photography and written content for digital platforms. They will be comfortable working in a fast-paced environment, responding to trends, and tailoring content to suit different channels and audiences, while operating within brand, governance and public-sector frameworks.

Key Accountabilities

Under limited direction, this position is responsible for delivering the following functions:

• Producing engaging, platform-native content (video, photography and written content) to support marketing campaigns, exhibitions, events and always-on brand activity, exercising sound judgement and creativity.
• Supporting the delivery of the Museum’s social media presence through regular content creation aligned to audience behaviour and platform best practice.
• Capturing and editing short and medium form video and photographic content using in house equipment, approved desktop tools and software.
• Writing clear, compelling and audience-appropriate copy for social media, digital channels and marketing collateral, ensuring consistency with brand tone and messaging.
• Contributing to content calendars and supporting the delivery of Hub and Hygiene content streams.
• Monitoring content performance and assisting with basic analysis to inform optimisation and future content planning.
• Supporting campaign delivery by producing content assets for use across organic digital channels.
• Working collaboratively with internal stakeholders to identify content opportunities across the Museum’s programs, exhibitions and experiences.
• Ensuring content aligns with brand guidelines, accessibility standards, and applicable public-sector requirements.
• Providing backup content capability to support continuity across marketing and social media channels during peak periods or staff absences.

Key Selection Criteria

The successful candidate will demonstrate their capacity against the following:

1. Produce engaging digital content, including video, photography and written copy, for social media and digital platforms.
2. Adapt content to suit different audiences, platforms and formats, with an understanding of platform-specific best practice.
3. Work collaboratively with internal stakeholders to deliver content that supports organisational objectives.
4. Manage competing priorities and deliver content within agreed timeframes.
5. Analyse basic performance data and apply insights to improve content effectiveness.

Qualifications and/or relevant experience required

Mandatory:
• Demonstrated experience (typically around 3 years or equivalent) in producing digital marketing content for social media and digital platforms, including video, photography and written content.

Desirable:
• Relevant experience in digital content production, social media, marketing or communications, particularly within a cultural, tourism or public-facing organisation.

When applying via our online e-recruitment system, please provide a written application addressing each Selection Criteria. Your current resume is also to be included in your application.

In addition to an application and your resume, the assessment process for this position may also include an interview and referee reports.

Applications Close: 11:30pm AEDT, Sunday 1 March 2026. No Applications will be accepted by mail or email.

What We Can Offer You

Working at the Sea.Museum offers a stunning office location plus access to a range of benefits including:
• A competitive salary, plus 15.4% superannuation.
• Generous leave and flexible working arrangements.
• Great training and development opportunities.
• Rewards and recognition initiatives.
• Our Employee Assistance Program (EAP – a free counselling service for you and your family).
• Wellbeing initiatives including free flu shots and reimbursement for optical.
• Salary packaging options.
• Staff Regatta – Sailing on the Harbour.