Audience Development Fund

Audience Development Fund (ADF)

The Audience Development Fund (ADF) offers public galleries in NSW assistance in targeting and developing new audiences. It encourages galleries to create innovative public programs that engage artists and the community. The fund is designed to support galleries to develop and trial new models for engaging audiences that will increase immediate and future attendance, access and participation.

Funds can be used for costs that support the development and implementation of public or educational programs, provide seed funding to trial new models for public engagement and/or build new partnerships for audience development. Examples of past programs supported include 1000 Words – Arts and Literacy program for schools at Northern Rivers Community Gallery, Argo Pacifico Kids Club at The Lock-up, Newcastle; and Art Walks, a guided video tour of public art developed by Goulburn Regional Art Gallery

Amount available: up to $10,000 for each grant (no minimum)

Closing date: 29 July 2020, 5pm.

For more information please download the 2020 guidelines below.

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Please be advised that at this time these grant rounds will proceed as per the advertised dates  – any changes contingent on the current public health situation will be posted on M&G NSW website and via our social media.

In developing your application we encourage you to consider contingencies relating to the current public health situation and in keeping with your local government authority’s public health advice and travel advisories related to COVID-19. We strongly advise applicants to factor this guidance into the planning of their projects. Both Create NSW, and the Australia Council website have more information that may assist you in making these decisions and please refer to NSW Government, for up to date advice.

Applicants can contact M&G NSW to discuss their project prior to submitting an application. You can contact the following staff for advice on developing projects, writing grant applications, and budgeting:

Susan Wacher
Gallery Programs Coordinator

Rachel Arndt
Gallery Programs & Touring Exhibitions Manager

Olivia Welch
Gallery Programs & Touring Exhibitions Coordinator






The Audience Development Fund is a Create NSW devolved funding program, administered by Museums & Galleries of NSW (M&G NSW) on behalf of the NSW Government.