Social & Digital Media Marketing Lead

Full-time, permanent position
Engagement Department
Reports to the Marketing Manager

The MCA encourages applications from Aboriginal and Torres Strait Islander people, people with disability, and people from diverse cultures. The MCA acknowledges the enormous contribution Aboriginal and Torres Strait Islander artists, staff, educators, arts professionals, and guests have made to the fabric of the Museum since its inception. Contemporary Aboriginal and Torres Strait Islander art practice has long been central to MCA collection and exhibition programs.

Overview of the MCA
The Museum of Contemporary Art Australia (MCA) is Australia’s only public museum dedicated to contemporary art.
The MCA presents, collects and engages with the art of now.
Guided by the principles of belonging, connection and influence, we aim to be the defining platform for contemporary art and ideas in Australia and beyond.
Located on Sydney Harbour at Tallawoladah, a home to stories, art and culture for over 65,000 years, the MCA contributes to the continuity of culture on our site.
We connect the widest possible public to contemporary art through our Collection, exhibitions, events, creative learning and access programs.
Our evolving Collection of over 4,500 artworks is the only public collection in Australia dedicated to the work of living artists, with over a third represented by Aboriginal and Torres Strait Islander artists.
As an independent, not-for-profit organisation, the MCA raises over 80% of its revenue each year through donations and commercial activities to deliver its artistic and engagement programs.

Overview of the position
The MCA is seeking a switched on, pro-active and passionate Social & Digital Media Marketing Lead to drive engagement on our digital channels with a major focus on growing our reach on social media to connect more people with the art and ideas of now. The role is a key part of MCA Australia’s Communications and Marketing team and will contribute to integrated marketing strategy and creative best practice across all our marketing activity.
A leading brand in contemporary art and visual culture, the MCA is dedicated to presenting, collecting and engaging with the work of living artists and to making contemporary art accessible to broad audiences through the imaginative and creative presentation of exhibitions and programs on contemporary visual culture.
The ideal applicant will understand every aspect of social media, be an exceptional copywriter and storyteller, have an eye for images alongside self-shooting and editing skills, strong knowledge of digital trends and have a keen interest in data-driven campaigns.
This role supports the Marketing team in the implementation and delivery of campaigns, initiatives, and partnerships to achieve maximum exposure for the Museum, its brand, exhibitions, programs and events, and to enhance visitor experience.
Working with a digital agency, the Social & Digital Media Marketing Lead is responsible for developing and implementing the MCA’s digital marketing strategy across multiple platforms including social media, e-communications, SEM and SEO campaigns as well as coordinating and delivering social media and building audiences for online environments.
The position reports to the Marketing Manager and works closely with the Head of Communications and Marketing and Marketing Coordinators to deliver the Museum’s digital marketing strategies and social media campaigns. As a brand guardian, the Social & Digital Media Marketing Lead will lead on the development of the MCA’s tone of voice across platforms whilst also actively collaborating with a range of internal and external stakeholders and partners to ensure brand consistency and maximum exposure for the Museum.

Applications
To learn more about working with the MCA, this role and how to apply please visit our website. (https://www.mca.com.au/about-us/work-for-us/social-and-digital-media-marketing-lead/)
Closing Date
Monday 17 March, 9am.

Working for the MCA
The MCA is committed to equal opportunity and diversity. The MCA promotes a work environment that is free from discrimination and harassment, and where individuals are treated with fairness, equality, and dignity. Find out more about the MCA.