Regional Arts Australia are running a low cost webinar series to introduce basic web marketing concepts to help you gain insights on who is visiting your website and setting up ad campaigns.
Webinar 1 | An Introduction to Google Analytics
This webinar will provide a general introduction to the Google Analytics interface, and cover the most universally relevant reporting options available within the five main sections:
- Real-Time
- Audience
- Acquisition
- Behaviour
- Conversions
You’ll learn how to get great insight into who is visiting your website, how long for, what pages they are viewing, and how they find it. You’ll uncover helpful insights, expert data and plenty of information that you didn’t even know you needed to improve results.
Date: Tuesday 17 April 2018
Time: 2.30 – 4pm AEST
Cost: $10
Webinar 2| An Introduction to Google AdWords
This webinar will provide a general introduction to Google Adwords, including Google Ad Grants for non-profits, and will outline the basic recommended settings for setting up new text ad campaigns, ad groups and ads. It will also include a brief look at analysing campaign results for optimisation.
You’ll have an opportunity to learn to create text ads that appeal and speak directly to those people who will not just look but click on them and encourage people to learn about your business, services or products.
Date: Tuesday 24 April 2018
Time: 2.30-4pm AEST
Cost: $10
