Destination Research


Dr Jo Mackellar has worked both in the public sector in Universities and government positions, as well as in private practice as a research consultant. Jo completed her Phd in 2009 and has since specialised in designing research programs for events, galleries and other cultural attractions interested in developing cultural tourism. The research is focussed on helping cultural organisations to understand their potential in the tourism marketplace and better understand the needs and behaviours of visitors. Further the research can also assist managers understand the economic benefits and impacts of cultural events and venues to the local economy.


Tweed Regional Gallery and Margaret Olley Art Centre – Economic Research Study 2015 Lismore Regional Gallery – Visitor Research Study 2015 Swell Sculpture Festival – Visitor Research Study 2010-2015 Jacaranda Festival – Economic Research Study 2012 Australian Celtic Festival – Strategic Plan 2009

Jo Mackellar
Destination Research
PO Box 7077
East Ballina
East Ballina NSW
Phone: 0401 037 166

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Year Commenced: 2002
Number of Staff: 1
Staff Basis: Sole Operator
AICCM member: N/A
GST Registered?: Yes
ABN: 21 635 598 922