Creative Plus Business Group Pty Ltd

Creative Plus Business Group
Profile

Creative Plus Business Group is a social enterprise that specialises in helping creative and cultural organisations to become entrepreneurial. In the face of declining government funding and changes to philanthropy, we work with cultural leaders, staff, boards and stakeholders to convert strategy into business planning. We help organisations to diversify their income streams, develop audiences, engage communities and create practical action plans, all without losing sight of their core mission, vision, purpose and values.

Our focus is on ‘Green Grass Thinking,’ an approach that prioritises what’s possible with current funding, staff and capacity. We specialise in using existing strategic and cultural plans, knowledge of audiences, values and ethics, and marrying them to robust operational frameworks and sustainability models that create both a map for the long term and practical actions for now.

We also specialise in the charrette workshop process, a design thinking approach that effectively engages larger groups in finding solutions and overcoming sector challenges.

Our team consists of dedicated creative and cultural professionals with a diverse skill set and deep-rooted experience in the not-for-profit sector, who combine strategic business thinking with empathy and inclusive methodologies to deliver innovative and practical outcomes for our clients.

Projects

Craft + Design Canberra (2026)
Craft + Design Canberra engaged C+B for three consolidated co-design workshops with the Board and Staff, with a focus on the best ways to co-design organisational KPIs, the delivery of a 4-year strategic plan aligned with Creative Australia requirements, and a practical 5-year sustainability and income diversification roadmap. The Board gained a much sharper understanding of the boundary between governance and operations, and staff developed the confidence to strategically evaluate their operations. Both groups now share a common language and framework for planning.

Lane Cove Gallery + Studios (2026)
C+B conducted an Operating Model Review for Gallery Lane Cove + Creative Studios (GLC+CS) to design a sustainable Social Enterprise model where commercial studios could better fuel the gallery’s contemporary cultural mission. We introduced new ideas in terms of staffing and role management, and developedas strategic roadmap that set measurable KPIs around funding, staff wellbeing and community engagement.

Fairfield City Musem & Gallery (2026)
C+B facilitated a three-stage community co-design consultation for Fairfield City Museum & Gallery (FCMG) to shape their 2027–2030 Strategic Plan. We engaged local artists, diverse community members, and civic stakeholders and translated their feedback into four strategic pillars: precinct activation, an artist incubator, inclusive lived-experience storytelling, and digital growth. The resulting roadmap aligns directly with Council’s Culture and Creativity Plan 2023–2033, embedding clear social impact metrics to secure long-term institutional investment

Curiousworks (2025)
C+B helped CuriousWorks transition toward a more financially-resilient future by developing a Social Enterprise Service Model that productified their core storytelling and education expertise. To protect their cultural mission, we established a ‘Robin Hood’ cross-subsidy pricing structure, and a roadmap that prioritised an immediate, low-risk pilot phase to refine service packages before rolling out commercial offerings.

Hunter Writers Centre (2024)
Hunter Writers’ Centre invited C+B to workshop a strategic roadmap to consolidate and guide operations through 2026. Following an operational audit, we facilitated an intensive full-day workshop with the board and executive leadership to align their vision and resources. We then delivered a comprehensive Strategic Plan, an updated governance framework, and a 12-month Goal Matrix establishing practical implementation KPIs.

Shoalhaven Regional Gallery (2023)
C+B led a group of internal and external stakeholders to define the needs, aspirations and opportunities for the Shoalhaven Regional Gallery and its future development. The project involved engagement activities to ensure key stakeholders were part of the vision, including a community charrette workshop, and we assessed contemporary best practice approaches within the arts sector for gallery planning and future development.

Regional Arts Australia (2023)
Creative Plus Business provided mentoring and project support to cultural organisations participating in the Generator program, a cultural tourism accelerator designed to support place-based programs that increase visitation. Our clients were based across regional NSW, South Australia, Queensland and the Northern Territory, and all reports improved outcomes on their cultural tourism promotion and events.

Canterbury-Bankstown Council (2023)
Creative Plus Business was engaged to write a Business Case for the Canterbury-Bankstown Council Talent Accelerator Project (TAP), which identifies, nurtures, and promotes young vocalists from within local schools. The program needed a reconfiguration for its future in a changing environment after 21 years of success. We engaged with key stakeholders in a variety of ways, conducted a desk review of data and materials, and delivered a final version of the Business Case to Council in July 2023.

Council of the City of Sydney (2022-2023)
ARTSELERATE is a unique combination of business incubator, start-up accelerator, creative collaboration, and networking opportunity that creates a fast and practical approach to business and strategic planning specifically for creative practitioners and arts organisations. City of Sydney sponsored four ARTSELERATE programs to be delivered to the creatives of Sydney, with a profound and demonstrable improvement in the strategic prospects of all involved.

Blayney Shire Council (2019)
Creative Plus Business were engage as consultants to create a finished business plan for the Platform project, a disused railway station in the town of Blayney. The aim was to turn the buildings and grounds into community arts space. We facilitated a charrette workshop and conducted wide community engagement strategies before completing a plan that included extensive additional research and financial modelling. The Blayney Arts Hub successfully opened in August 2021.

Campbelltown Arts Centre (2019)
Creative Plus Business provided three days of presentations, activities and support to help the whole team at Campbelltown Arts Centre develop their new strategic plan. The days involved working through vision and mission statements, discussing strategic priority areas, measuring impact and more.

Business Connect (2017 – 2024)
Creative Plus Business is part of Business Connect, a NSW Department of Industry program offering a quality, personalised business advisory service. Business Connect supports small-to-medium businesses as they start or grow their business with a range of programs, and Creative Plus Business are the specialist advisors for creative industries practitioners and organisations across the state of NSW.

Grafton Gallery (2017)
Creative Plus Business facilitated a charrette workshop to assist in the review of the Grafton Regional Gallery, to determine its current position; workshops and engagement with the gallery’s stakeholders; and the development of a revised model of operations for consideration by Council.

Lismore City Council (2017)
Creative Plus Business was engaged to facilitate a charrette for the purposes of developing a Cultural Plan for the Lismore Cultural Hub and Creative Industries Engagement Officer. Monica was the lead charrette facilitator, and wrote the draft Cultural Plan which was accepted by Council in October 2017.

Pine Street Business Case (2017)
Creative Plus Business was engaged as a Consultant for the Pine Street Creative Arts Centre, to create a Business Case for the preservation of the Centre and an overhaul of the internal and external workings of the organisation. The plan was accepted by the City of Sydney in April 2017.

Generate (2016)
Creative Plus Business partnered with Generate in 2016 to provide mentoring and support to six Regional Arts Boards (as they were then called). We provided mentoring and strategic planning assistance to six Regional Arts Board Directors to support them as they devised a Professional Development Plan for submission to Arts NSW.

CONTACT INFORMATION
Monica Davidson
Director
Creative Plus Business Group Pty Ltd
20 - 40 Meagher Street
Chippendale
NSW
Phone: 0436 458 563

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OPERATION AND STAFFING
Year Commenced: 2016
Number of Staff: 10
Staff Basis: Permanent Contract Casual
AICCM member: N/A
GST Registered?: Yes
ABN: 57610010930