Counting visitors is easy, understanding your impact is more of a challenge.

Many museums and galleries want to move beyond basic attendance figures, but limited time, budgets and practical tools often stand in the way. This highly practical 2-hour workshop, hosted by the Museum and Heritage Studies program at the University of Sydney, will show you how to change that.

Through a concise introduction to evaluation methods and hands-on activities, you’ll explore simple, low-cost ways to capture meaningful visitor impact without adding heavy workload. We’ll share tested tools, and adaptable approaches that work in resourceconstrained environments. Together, we’ll focus on:

• Moving beyond attendance metrics to meaningful insights
• Identifying what “impact” means for your institution
• Applying easy-to-use, sustainable evaluation methods
• Turning data into clear, compelling impact narratives

Bring your own project or challenge; there will be dedicated time to workshop your ideas, ask questions and get feedback.

Leave with practical techniques you can implement immediately to visualise and communicate your impact with confidence.

When: Mon 29 June 2026, 2-4pm (AEST)
Where: Online

RSVP: To secure your place, please –  register online by Thursday, 25 June 2026:
Confirmation & zoom link will be emailed.
Book Online – https://tinyurl.com/423xbfxb

About the speaker:
Professor Dr. Gesa Birnkraut holds a diploma in business administration and arts management. Her PhD was on the topic: “Volunteering in arts institutions in a comparison between the US and Germany”. She is a professor for strategic management at the University of applied sciences Osnabrück (50%) and is the head of their Master for Non-Profit Management. She is also the general manager of the arts management consultancy Birnkraut|Consulting Kulturberatung and head of the board of the non-profit Institut fuer Kulturkonzepte.

Further details contact:
Chiara.oreilly@Sydney.edu.au
Anna.Lawrenson@Sydney.edu.au

This session is organised by the Museum and Heritage Studies and Master of Art Curating programs at the University of Sydney.

Image: Meizhi Lang on Unsplash