Destination NSW

Destination NSW is a statutory authority established by the NSW Government to devise and implement strategies to grow the visitor economy, with particular focus on tourism and events.

Its role includes marketing Sydney and NSW as one of the world’s premier tourism and major events destinations and securing major sporting and cultural events; developing and delivering initiatives that will drive visitor growth throughout the state; and to achieve the NSW Government’s goal of doubling overnight visitor expenditure within the state’s visitor economy by 2020.

In addition, DNSW is the major investor in Business Events Sydney with the aim of securing more international conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW.


Visit Destination NSW website