Head of Communications
The National Gallery is seeking an experienced leader and specialist in communications and public affairs with a strong track record of delivering outcomes to join the Marketing and Visitor Experience portfolio. Leading the Communications team, this role is pivotal in developing and shaping the organisation-wide external communications strategy and ensuring the balance of proactive positive media for exhibition publicity, issues management and hands-on reactive crisis management.
In this role you will lead the Communication department in creating dynamic and effective PR campaigns for National Gallery exhibitions and programs, as well as wider initiatives and projects, and to protect and enhance the Gallery’s brand and reputation in the media. The department develops and delivers the Gallery’s communications strategy, managing the reputation of its spokespeople and delivering against strategic priorities including reaching broad and diverse audiences, attracting new partners and supporters and leading a contemporary cultural agenda.
As a senior leader you will contribute your creativity and expertise to practices, policies and processes that will positively shape the future of the National Gallery.
OUR IDEAL CANDIDATE
To be successful in this role you will have a passion for art and culture and have significant expertise and experience in the development and delivery public relations and communication strategies. You will be a skilled leader who is resilient operating in a creative, dynamic and fast-paced work environment. You will exemplify the National Gallery’s values and engender a culture of achievement, collaboration and agility. You are self-aware, encouraging and respectful of the diversity of ideas and perspectives that defines the National Gallery’s workforce.
You are able to deliver under pressure, manage competing priorities and respond quickly and flexibly to change. You will ensure that the National Gallery’s communication is clear and consistent with a strategic focus on our diverse stakeholders, both internal and external. Your strong communications experience means you are skilled at managing and shaping perceptions through messaging. Your written skills are impeccable, and you use your demonstrated creativity, collaboration, communication and interpersonal skills to influence and drive results.
WHAT WILL YOU DO
In accordance with the EL2 Work Level Standards you will:
– Provide high-level leadership in the development, management and operation of the Communications and –
– Public Affairs function ensuring alignment with the National Gallery’s objectives and financial imperatives.
– Work proactively to develop and implement innovative strategies that optimise and broaden the National Gallery’s profile and brand throughout Australia and internationally.
– Lead the Communications team in developing and executing the communications strategy; ensuring the balance of proactive positive media across a wide range of the Gallery’s operational areas including exhibitions, acquisitions, conservation, publishing, education, corporate partnerships and private giving, and ensuring the continued development and growth of the National Gallery’s brand, profile and positive reputation.
– Provide high-level advice and support to the Assistant Director and Director in the development and delivery of issues management and crisis communications strategies.
– Work closely with the Directorate, Governance team and external PR consultants to manage corporate issues relating to the Gallery, including responsibility for media liaison, briefing and advising spokespeople, briefing internal staff, and acting as a spokesperson for the media when necessary.
– Build and maintain excellent relationships with journalists and media contacts, tourism and government partners, working collaboratively and effectively to ensure the National Gallery’s positive reputation.
– Oversee the Gallery’s program of media events, including both proactive and responsive activities, such as media previews for exhibitions, media famils and media attendance at Gallery events.
– Develop internal communication strategies that build staff connection to our purpose, mission and values and key business projects. Provide communications advice and support to teams and stakeholders across the Gallery.
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This job is with the Museum of Contemporary Art and closes on 30 May 2022.