External Relations Manager
The National Portrait Gallery (NPG) aspires to reflect the face of Australia. It is the place where the national story unfolds with clarity, without complacency or self-satisfaction. We use portraiture to tell Australian stories and to increase understanding and appreciation of Australian people – their identity, history, culture, creativity and diversity. We are open 364 days a year, offering visitors the opportunity to view the collection and special exhibitions, and participate in a variety of cutting-edge public and educational programs. The Gallery also offers venue hire for private and corporate events and houses a popular cafe and bookstore.
We recognise the great contribution from our staff in realising our mission and values; and encourage applications from Aboriginal and/or Torres Strait Islander people, the LGBTQIA+ communities, people with disability and people from culturally and linguistically diverse backgrounds.
We are seeking an experienced External Relations Manager to lead a small team responsible for the day-to-day marketing, communications, partnerships, brand management, events and venue hire. The successful applicant will work closely with the Director, External Relations, and the NPG Executive team to build brand awareness, revenue and visitation to the Gallery as we negotiate the ever-changing challenges posed by Covid-19.
Based in one of Canberra’s most stunning buildings, and reporting to the Director, External Relations, you will be part of a vibrant team responsible for the Gallery’s publications, digital offerings, content production, membership and philanthropy.
1. Manage the marketing, media, partnership and events team to ensure maximum positive exposure for the NPG in order to increase visitation to the Gallery and revenue from exhibition ticket sales.
2. Plan, develop and manage brand and marketing campaigns for the NPG, its exhibitions, events and programs, within prescribed budgets and timeframes. Provide data to assist in the analysis of those campaigns.
3. Create the Gallery’s data collection strategy and manage the implementation of a data collection plan.
4. Contribute to securing new financial support for the NPG by developing and implementing a business development plan and lead partnership acquisition and retention activity.
5. Build strategic relations and identify media partnering opportunities; provide support and maintain relationships with the NPG’s existing media partners and media buyers.
6. Optimise the usage of the CRM database to achieve increased marketing effectiveness and best practice in customer relationship management.
7. Provide input to Board papers, exhibition and other reports as requested by the Director.
8. Contribute to the Gallery’s annual budget process and manage the marketing and communications budget and general administration on a day-to-day basis.
9. Maintain effective relations with stakeholders, staff, tourism industry partners, corporate and gallery clients, the Ministry for the Arts and government
• Demonstrated experience in planning strategic marketing, data collection and partnership campaigns.
• Demonstrated experience at seeing projects through to completion and project management experience in general. Demonstrated experience in securing media and/or corporate and/or industry partnerships.
• Demonstration of developing successful relationships with partners, media representatives, clients and suppliers. Experience of managing a team and harnessing their contribution. Experience of working with staff at all levels as well as representatives of government and non-government organisations (especially those from the cultural and tourism sectors.)
• Demonstrated effective written and oral communications, ensuring accuracy and attention to detail. Ability to represent the Gallery by promoting its interest at community and cross-agency levels and negotiations with a clear understanding of the key issues.
• Demonstrated understanding, knowledge of and experience in the role of marketing in an arts environment (technical), including in digital, social media and print channels, plus CRM systems
Qualifications and experience – desirable:
• A tertiary qualification in Marketing or Communications, or four to five years’ experience in the field.
• Previous experience in the GLAM sector will be highly regarded.
Closing date: Friday 24 September 2021Find Out More
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