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The report, Guess Who’s Going To The Gallery?, was released in July 2008 and gained widespread attention from both the media and the museum and gallery sector. The report is based on over 2,200 interviews with visitors at 12 galleries and museums in the Western Sydney and Newcastle/Hunter regions. It presents the findings from the first stage of a major 3-year strategic initiative by M&G NSW – the first ever state-wide, standardised survey of museum and gallery visitors to be undertaken in NSW.
Download a summary of the Report
Findings from the second year of the study will be released in July 2009.
To obtain a copy of the full report or for more information about M&G NSW’s Audeince Development Study please contact:
Kathryn Hamilton
Audience Development Coordinator
Museums & Galleries NSW
+61 2 9339 9916



